Hello, I am

Jiří Rusňák

an experienced

I help organizations and start–ups around the globe identify opportunities, validate them and grow.

15+ years of experience 50+ successful projects

Strategy–driven design

I have been working with startups and organizations of all sizes around the world for more than 15 years, helping them incorporate agile principles, a lean approach, human-centered design and design thinking into their business. Together we have found and set up a long-term sustainable business model based on the principles of the Infinite Game and supported by OKRs.

As a Design Strategist, I build a bridge to bond ideas with executed strategy and align the goals of organizations with the needs of their customers. I create sustainable and beneficial solutions allowing brands to grow and build strong, long-term relationships with their customers.

Selected Case Studies

Pet Insurance


Online dog insurance for the German market.



An extensive web app for a codification of military assets according to the NATO standard.



An online product providing all the necessary tools for leading the legal agenda.

Delivery Process

The whole process is transparent, agile (iterative) and easy to manage. Together, we will continuously evaluate the level of progress, the users-perceived value and further steps to ensure we are working on the most beneficial solution.

The process consists of the following basic phases:

  1. Discovery: Research, Strategy, Alignment
  2. Iterative Exploration: Ideation, Design, Evaluation
  3. Delivery and subsequent development (grow)