Jiří Rusňák

Strategy–driven design

I have been working with startups and organizations of all sizes around the world for more than 15 years, helping them incorporate agile principles, a lean approach, human-centered design and design thinking into their business. Together we have found and set up a long-term sustainable business model based on the principles of the Infinite Game and supported by OKRs.

As a Design Strategist, I build a bridge to bond ideas with executed strategy and align the goals of organizations with the needs of their customers. I create sustainable and beneficial solutions allowing brands to grow and build strong, long-term relationships with their customers.

Delivery Process

The whole process is transparent, agile (iterative) and easy to manage. Together, we will continuously evaluate the level of progress, the users-perceived value and further steps to ensure we are working on the most beneficial solution.

The process consists of the following basic phases:

1. Discovery: Research, Strategy, Alignment
2. Iterative Exploration: Ideation, Design, Evaluation
3. Delivery and subsequent development (grow)